Monday, February 20, 2012

What is the factors that should be consider in choosing a location for new franchise?

for eg,what factors for planet hollywood to choosing a location?What is the factors that should be consider in choosing a location for new franchise?
Hmm. Parking, rent costs, street access for vendors like bread and meat deliveries, proximity to similar restaurants.



The proximity question is interesting because you WANT to have competion nearby. People will go into an area with multiple restaurants and then make a decision on where to go. If you are all by yourself, they have to be planning to go to your restaurant. Other restaurants mean that your compeditors have done their research for you. If they are doing well, you only need to take some of their trade. If they are not doing well, you should consider going elsewhere.

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